Every day I get a number of private messages from strangers hitting my social media inboxes, and most are
barely-disguised pitches to sell me something.
There's the good ol' "Hey I was checking out your profile and was wondering what you do?" (my profile answers that question, so they aren't checking it out closely)
Or long, copied-and-pasted novels directing me to check out their offer.
There's the disguised sales pitch, where the sender works up to the ask with a bunch of inane questions that make the conversation feel like a tennis match with the ball going back-and-forth.
And there's even the types like a LinkedIn message that I got from a woman recently: "I love your coaching, and would like to ask you something about it, may I?" ... When I answered with "As long as it's not a sales pitch", she proceeded to instantly send back a sales pitch.
I'm not crapping on *every* marketer who sends cold DMs - I get that they can be used to grow a business and some people are doing it the right way by building genuine relationships, but I feel like those are a small minority of the senders.
Most are blindly following a template from their favourite guru and playing a numbers game where they blast out 100 private messages every day and hope a few turn into sales.
I don't know about you, but the thought of building a business that way isn't very appealing!
My preference is to put my energy into good content that draws the right people to me, instead of playing the private message/chasing game all day long.
If you feel the same way as I do and want to know how I create my content quickly, the January issue of my Secret Coach Club hard copy newsletter is a special "content creation playbook" that spells it all out.
It heads to the printer this Sunday night, and you can subscribe before that deadline by hopping over here:
Marc Mawhinney