Dan Kennedy once said that the most dangerous number in business is ...
One.
When you rely on just one client, or only one source of revenue, you're taking a big risk should it suddenly disappear.
It's like that old saying about putting all of your eggs in one basket!
Another Kennedy gem on this topic:
"The flaw in most businesses, that keeps them always in desperate need—which suppresses prices—is: too few lines cast in the ocean.”
This week I've been talking a lot about Personal Success Group, a platform that helps coaches, experts, speakers and thought leaders bring in recurring subscription revenue.
Think of it as another basket for you to put your eggs into.
Many of the biggest names in the personal development space are on the platform, and you can join them here:
Marc Mawhinney