My son recently told me something that was was so crazy that I didn't believe him at first.
He said that KFC is releasing a video game console, called the "KFConsole", that will include a fried chicken warming chamber inside of it so you can enjoy hot chicken while playing your games on the system!
No way, right???
So I did a search, and lo and behold, it's a real thing (and it looks like it'll be in high demand once it's released)
I guess I shouldn't have been too surprised since KFC has shown itself to be a master at marketing and generating buzz.
One example:
A few years back they ran out of chicken at their UK locations, which is a bit of an issue for a chicken restaurant.
People were freaking out, and police departments were even getting calls from the public about it (one station had to tweet to ask the public to stop calling them since it wasn’t a police matter).
The whole thing had the potential to turn really ugly, and I’m sure Colonel Sanders was rolling in his grave.
But KFC was able to spin it around by running a masterful full page ad in some newspapers.
It had a box of their chicken and the initials “FCK” instead of “KFC” (haha, get it?), followed by a very candid apology.
Now that’s how you handle a chicken controversy!
I love people and brands who think outside of the box, and Bill Pratt is one of them.
He's come up with a unique coaching offer called "Flex Coaching", and it's finger-lickin' good.
He's currently doing an automated training to show my community how they can set up their own such package, and it's available to watch this week.
Check it out at your own convenience by going here:
Marc Mawhinney