I was listening to a talk radio program earlier this year when the subject of
"shrinkflation" came up.
(This was before the term because better-known, like it is today)
The host was talking about his mother, who swore up and down that something she bought regularly was now slightly smaller in size.
He told her she was crazy and that her mind was playing tricks on her - but she found an old package and comparing it with the new one confirmed her suspicions.
"Shrinkflation" is no longer a conspiracy theory, it's a very real way that manufacturers are playing games in these times of skyrocketing inflation.
By reducing the size of their packaging (not too much though, they want it to look the same), they can get away with giving less product but charging the same amount that they used to.
One place you won't find any shrinkflation is with my Secret Coach Club hard copy newsletter, and I'm going in the opposite direction by doubling the size of the June issue since it's a "Best of" one and there was so much to include in there!
More good news - it's my birthday month and you can get in for 50% off the annual subscription too, as long as you subscribe before the deadline of Sunday, June 12th:
www.SecretCoachClub.com
Marc Mawhinney