One of my past clients was having trouble choosing a name for her coaching
business.
She wanted something that stood out, that got people's attention, and gave her butterflies in her stomach when she looked at it.
I'm not knocking any of that ... naming things like your business, your coaching programs, your book, your podcast, etc is important.
But my clients' indecisiveness was dragging on for a few weeks, and in business time is money!
If it continued, it would have really set back the work we had to get done.
Finally, in a fit of desperation, I used a technique that got her past this mental block.
She had her answer during our call, and she chose a name that she loved for her business (AND the domain was available ... bonus!).
How did I come up with this mysterious technique that got my procrastinating client unstuck?
Did I learn it from a reclusive monk who was meditating on the top of a mountain?
Did I decipher strange code from a stone tablet in a dark, musty cave?
No, nothing cool like that.
It's just a neat little trick that I stumbled across when I was once a frustrated coach trying to name something back in 2014.
And since then I've used it to help multiple clients with their naming problems.
This trick can be used when you're naming anything for your business. You'll never have to delay launching something because you can't find the perfect name for it.
I gave this secret in the first issue of my Secret Coach Club print newsletter way back in March 2017, and since I got such great feedback on it I decided to include it in the upcoming "Best of" June issue.
The June issue is double the usual size since there's so much to get in there, and you can get an annual subscription for 50% off the regular price (just $497 instead of the usual $997) if you get in before the deadline of next Sunday, June 12th at midnight EST!
Get started here:
Marc Mawhinney