If there's one thing that will kill your coaching business, it's
neediness.
it's like Kryptonite to Superman, or cutting Samson's hair.
As a past guest on my podcast, Rich Litvin, likes to say:
"Needy is creepy"
A lot of coaches remind me of Jim Carrey’s character Chip Douglas in "The Cable Guy", who stalks Steven in a desperate attempt to win his friendship.
In one scene, Steven gets home and finds his voicemail filled with a bunch of messages from Chip:
- “Just checking in, give me a ring …”
- “What’s up, I’m at a payphone. Pick up, pick up, pick up ….”
- “Ok, I’m home. Give me a buzz when you get in …”
- “Hey it’s me again. I was just taking a whiz, thought you might have called …”
- “We're having ourselves quite the game of phone tag here!”
- “I was just blow drying my hair, thought I head the phone ring … call me”
- “Steven, I think your machine is broken ….”
You get the picture - It’s not pretty.
I know a coach who advises that you call/follow up with prospects every single day to stay "top of mind". This coach practices what he preaches, and is doing just as much chasing with his prospects (I've been on the receiving end, and felt like I needed a shower after every contact).
I get that follow up is important, but there’s a difference between doing that and harassing someone who isn’t ready to take the journey with you.
Even if you do harass the person until you sell them, what kind of working relationship is it going to be since you had to twist their arm like that?
I’m guessing the results wouldn’t be good.
Besides this fatal error, there are three other big ways that coaches display neediness, and I share what they are (and how to fix them) in the special June issue of the Secret Coach Club hard copy newsletter.
This one is a "Best of" issue where I'm compiling the best content from 63 past monthly issues for your benefit.
The June issue is double the usual size since there's so much to get in there, and you can get an annual subscription for 50% off the regular price (just $497 instead of the usual $997) if you get in before the deadline of this Sunday, June 12th at midnight EST.
Subscribe here:
www.SecretCoachClub.com
Marc Mawhinney