A few words can have a big impact on another person.
I remember hearing a story from Matt Furey, the "Zen Master of the Internet":
He was out for dinner with marketing guru Dan Kennedy, when Kennedy asked him what his revenue goal was for that year.
Furey: "$2 million in sales"
Kennedy: "Oh no, you'll do $3 million. No doubt".
Furey was taken aback by Kennedy's certainty and how confident he was that he'd do a million more than he hoped for. He put him up on a pedestal, and the fact that someone as smart as Dan K. said he'd do $3 million was a big boost.
He surpassed $3 million that year ... that's the power of a few words.
Another example:
A guy that I know used to work at a car dealership, and one day his manager called him into his office to talk with him about something. When my friend walked in from outside, he still had his sunglasses on.
The manager said to him: "You look like a friggin' idiot with those sunglasses on indoors - get them off".
My friend admitted that he was hesitant for a long time to wear sunglasses (even outdoors) after that scolding.
All because of a few words.
I choose my words carefully for the Secret Coach Club ink and paper newsletter that's mailed out to my subscribers monthly, since I believe so strongly in only letting good stuff into your noggin.
The double-sized June "Best of" issue is a collection of the best stuff from 63 months of the newsletter, and you can get in for 50% off the usual annual subscription rate ($497 instead of $997) before the deadline this Sunday night:
Marc Mawhinney