Jesse Eker shared a surprising stat with me recently:
By giving away free samples, Costco increased the sales of those products by 2000%!
The same psychological trick can be used by coaches with workshops ...
But instead of filling workshops with fluff, or using them as sales pitches, they should instead give a valuable free sample of what people will get when they invest in the bigger program.
When you demonstrate to your audience your ability to help them solve their problem, give them a quick win, and give them a “taste” of what it’s like to work with you they're going to want to take the next step with you.
To see this "sample" model in action, check out Jesse's One-To-Many Workshop on Tuesday May 24th, where he’s going to take you through this process and help you create your own system to do it with your audience.
His “sample” isn’t free, it's "pay what you want", but all the money from your ticket is going to support Stroke Awareness Month:
www.buildyourbrandonline.com/jungle
Marc Mawhinney