It takes some time to build a successful coaching business.
You can't expect to do a week of emails, or a few Facebook lives, or release a couple podcast interviews and then suddenly be swamped with clients and swimming in a vault of gold coins like Scrooge McDuck.
It's best to prepare, have a plan, and be patient while "priming the pump"
It reminds me of the movie "The Incredible Burt Wonderstone" (a hilarious and underrated film, in my opinion):
The title character, played by Steve Carrell, goes from being the top magician in Las Vegas to a has-been,
and has to reinvigorate his act to get back on top.
Anton (his magician partner) comes up with a new trick called "The Hot Box", where the two have to spend a week suspended in a glass box high above the streets of Vegas.
Anton prepared for the trick in advance, practicing his breathing and meditation. He went in
with a plan ...
Burt didn't prepare at all because he thought it'd be a piece of cake. How hard could it be to stay in a hot box?
But after just 20 minutes, Burt freaks out and starts kicking at the glass walls keeping them enclosed, and (spoiler alert) they fall to the ground.
Massive fail.
A lot of coaches remind me of Burt - they think it'll be easy to get clients, but struggle and then start panicking.
Best to have a plan going into it so you won't freak out and blow it.
If you'd like help planning for your coaching business, join Secret Coach Club today (the deadline for this month is Sunday night):
www.SecretCoachClub.com
Marc Mawhinney
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