It pays to be different in business.
Take Burger King, for example.
The company is no stranger to thinking outside the box.
That includes trolling its biggest competitor.
One of my favourite stories is when it asked McDonald's for a "burger wars ceasefire", and proposed that the two fast food giants combine forces to create a "McWhopper" on the International Day of Peace.
McDonald's didn't bite (pun intended), but Burger King
won a bunch of advertising awards and got free publicity from it.
A few years ago they were at it again with their "Whopper Detour" promotion ...
Anyone within 600 feet of a McDonald's could use the Burger King app to get a Whopper for just a penny.
Then the app shot the directions to the closest Burger King to the user's phone, and they could go pick up their almost-free burger.
It led to a huge number of downloads of their app, and drove people away from their main competitor at the same time.
Another example of thinking outside the
box:
A restaurant put a sandwich board sign in front of their business, with "Do NOT Read The Other Side Of This Sign!" written on it.
Curiosity got the best of a number of passersby, and the other side of the sign had a special offer that drew them inside.
Coaches can learn something from these restaurant examples.
No, I'm not suggesting that they offer their coaching for a penny (although a creative coach could potentially make a cool promotion from that), but it does pay to think outside the box.
If you're looking for a new way to grow your coaching
business, be there for Pat Henseler's "Micro Megaphone" masterclass Thursday at 12 pm EST.
Get the details and register for it here:
www.NaturalBornCoaches.com/megaphone
Marc Mawhinney
P.S. Are you unhappy with your online brand? Want to level up your look? Get a FREE website
homepage makeover from Pinnacle Brands here!
www.NaturalBornCoaches.com/makeover