The other day I read an email from Tom Ruwitch where he wrote about a disagreement he had with an expert who believed that speakers should never sell from stage.
And we're not talking about a full-scale pitch here - she stressed that speakers shouldn't even breath a word about anything
they have for sale.
That includes mentioning having written a book, or something from one of their programs.
According to her, you have to fly under the radar and never risk "nurturing" your audience by selling.
He called her out on it, and although she got offended, I agree 100% with him.
In Tom's Story Power Profit Pack (which is currently on sale, see what I did there?) he writes:
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Some people make a distinction between content that provides value and content that sells. They say send “value-only” emails some of the time and “sales” emails other times.
I don’t buy
that. That fosters a business-crushing mindset — as if content without a pitch is valuable and content that sells is not. Don’t fall in that mindset trap.
Everything you do for your audience is valuable — including revealing how your products and services can serve them.
I’m not talking about hard-charging pitches every time ...
I’m talking about informative, entertaining content that inspires your audience to take a next step with you (and tells them how to take that step). You might be “selling” a free report, event, or email opt-in. Or you might be selling a product or service.
Whatever you’re selling, it is valuable to your audience. Don’t forget that ...
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The pack is on sale this weekend, and a steal when you use the promo code "MAWHINNEY" at the checkout.
Here's the link:
https://storypowermarketing.com/ppnbc/
Marc Mawhinney
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