Hi {!firstname_fix,}
I shared something in The Coaching Jungle Facebook group this week that struck a cord with
the community of coaches, so I wanted to send it over in case it can help you ...
(My apologies for talking about burgers and fries - I'm not trying to make you hungry ... my mouth is watering even as I type this!)
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Keep your coaching programs simple (KISS) - if you have 55 offerings, you'll confuse potential clients!
Think about Five Guys - they keep it very
simple. You can get hamburgers, fries and the odd sandwich there. They keep it simple for customers (your coaching is better for someone than Five Guys!)
I simplified my coaching packages last year. My sweet spot for best results with clients is 12 weeks. So my 12 week signature program (1:1 or group) is my main offering. Someone can work with me for a year as well, but I don't get
into:
"Well you can work with me for weekly calls at $x, or 3 calls/month for $x, but those are hourly and I have a 40 minute option ... But if you'd prefer, I have a 20 minute per month package that runs monthly except during a leap year or during full moons ..."
If you need a chart to
keep your programs straight, it's too complicated.
Flatten it out, make it easy for people to understand and consume.
Keep it simple!
Marc "I'm Going To Five Guys Right Now" Mawhinney
PS: We have one spot remaining in the next "Accelerate For Clients" group program that starts soon! There are four other amazing coaches who will be working directly in it with me to grow their businesses - are you #5??? Details are here!