If you're a coach, you should be able to say in one sentence what you do.
Even better, your name should be associated with one word. You should be so clear at who you're serving, and so good at it that people look at you and think of that word.
I want people to think "coaches" when they see me. In fact, if I ever have a trip to Vegas that resembles the movie "The Hangover", I'll probably end up with "coaches" tattooed somewhere on my body ... (Now THAT would be an interesting story!)
Let's say that Mary helps people find their soulmates. When people see her or hear her name, the first thing that should pop into their brains is "Soulmate" ...
If funnel expert Joe throws a status up on Facebook or anywhere else, his community should immediately think of the
word: "Funnel".
I had copywriting guru Doberman Dan on Natural Born Coaches for an interview recently. When I hear Dan's name, I automatically think "copywriting".
Ben Settle was also on the show a few weeks back. When Ben pops up in my feed, the words "email marketing"
flash into my mind (ok, that's two words, but still good).
You get the idea.
So let me ask you: what's your word?
Marc