I'd love to get your opinion on something (who better to ask than my loyal email subscribers???)
I'm in the process of launching several online programs for coaches over the next few months. There are a few options for how to deliver the
content for them (each with their advantages.)
1) Drip the content - the customer gets a new module delivered every week (so for example, my first program has 8 modules and it would be dripped out every 7 days for the 8 weeks.)
The advantage with dripping is that the customers don't feel overwhelmed with a bunch of stuff dumped on them at once (I have a lot of videos, PDFs, worksheets, etc so there is a lot in my programs.)
2) Drop the content - the customer gets all modules sent when they buy.
The advantage here is if someone wants to go
through the program quicker, they have the potential to do that, they don't have to wait.
I have my ideas, but I'd love to hear your opinions on this ... if you were to buy a program, would you prefer it be
dripped or dropped?
I appreciate the help!
Marc
Marc Mawhinney
Coach, Host of "Natural Born Coaches"
Passionate About Helping Coaches GROW Their Businesses!