About 6 or 7 years ago, Matthew McConaughey was stuck in a career rut.
He was pigeon-holed into roles in romantic comedies and silly movies like:
"How To Lose a Guy in 10 Days"
"Failure to Launch"
"Fool's Gold"
Now, he's regarded as one of the top actors in Hollywood. I know that Hollywood seems a long ways away from coaching businesses, but I think there's a lesson to be learned from how Matthew McConaughey broke out of his career
rut.
That lesson was around "unbranding" his business. I shot a video to give you his secret:
Cheers,
Marc