There's an old Nike
commercial from the 90's that made the phrase "Chicks dig the long ball" famous.
In the ad, two of the best pitchers at that time (Greg Maddux and Tom Glavine), are frustrated because the female fans love the big sluggers - like Mark McGwire - that hit 600 foot home runs. So they start working out and learn how to hit homers, so they can get the groupies chasing them.
Coaches also love the long ball, but in our
world the "long ball" is big launches.
Some coaches get all hot and bothered thinking about $50k or $100k launches that will have them heading off to scout the private jets, islands, and sports teams that they'll soon buy.
And marketers know that. How many times a day do you see something about a "6-figure launch" in your newsfeed?
Here's the
thing:
Successful coaching businesses aren't built with home runs, but with lots of single and doubles. And - apologies for the amount of baseball metaphors - but plenty of bunts too.
The smaller wins may not be as exciting or sexy as the gazillion dollar launches, but they're easier to hit. Piece enough of them together and you've got yourself a successful business.
In The System Club
Letters, Ken McCarthy writes:
"I report success stories in terms of repeating monthly or annual revenues, not one-time, 'special circumstance' sales spikes. Personally, I am far more impressed by someone who is regularly bringing in $5,000 a month than someone who made $50,000 in a day. The $5,000 a month person has a solid base to build on. The '$50,000 in a day' windfall guy may or may not be able to repeat it
...
Sure, windfalls and huge sales spikes are 'cool'. We should all work towards them and enjoy them fully when they take place, but real business is not a fireworks display. Big pay 'days' are invariably the result of lots of behind-the-scenes work, taking care of business day in and day out, for months and years on end"
I can't help you with your home run swing (I went to the batting cages this
summer and it was UGLY) but I can help you build that solid base for your coaching business. If you want to chat about it, book something here:
Marc