I discovered that there's a famous Mawhinney out there. 

Chuck Mawhinney is a big deal in the military world, since he holds the record for the most confirmed kills by a sniper in the United States Marine Corps.

(103 confirmed kills and 216 probable kills in his 16 months of action in Vietnam) 

I'm not much of a shot - I've played paintball a few times and it wasn't pretty - but I've had to improve my targeting when it comes to my business. 

When I say "targeting", I'm referring to choosing my clients. 

When I was a new coach, I would scatter my shots all over ... I'd work with anyone who had a pulse or could fog a mirror, in the hopes that I could make it work.

BIG mistake. 

It should be common sense, but you have to identify your ideal client and then be firm on who you let into your world. 

I have five criteria for my ideal client. He/she is: 

- an action-taker 

- wants to make a big impact 

- is coachable and respects boundaries 

- is fun to work with 

- pays me on time and what I'm worth 

Have you decided on who your ideal client is? 

Tomorrow I'm going to share a strategy related to this that I learned from my friend Scott, that helped him attract the perfect clients into his business ...

In the meantime, if you want to chat about getting ideal clients into your coaching business, you can book something with me here: 

Marc