Most coaches play it safe when it comes to giving their opinions. 

In the online space, any "Tom-Dick-or-Harry" can see what they're saying, and that can be scary. 

So they stay in the "mushy middle", where they won't attract criticism, or any negativity. 

That's a dangerous way to play ... 

It leads to boring content and less impact on the marketplace. And you get that nagging feeling that you're holding back from what you really want to say. 

The longer I've been running a coaching business, I've become less afraid to be controversial.

I'm not wading into contentious political debates (as I emailed about last week, my time is too valuable for that), but if I feel strongly about something I'll let people know. 

For example, earlier this year I had someone on my email list get angry at me, unsubscribe, and send a not-so-nice email because I said that coaches have to invest in their businesses and can't rely on piecing together advice from a bunch of free calls ... 

Gasp - you mean you have to spend money to grow a business??? Shocker!  Here's the offending post: 

Anyhoo, recently I was a guest on Thor Conklin's podcast, Peak Performers, where I showed how coaches and entrepreneurs can use polarization for more profits. Here's the link: 

Now get out there and don't be afraid to ruffle some feathers,

Marc