If you're subscribed to any number of lists, your inbox has been filled with "eye-popping" sales for Black Friday and Cyber Monday over the last few days. 

You're hearing things like: 

- "80% off!" 

- "90% off" 

- "95% off ... you're CRAZY if you don't buy this!" 

- "Heck, we'll pay you to buy our stuff!" 

This isn't limited to the Wal-Mart's and Best Buy's of the world ... it's common in the coaching world, too. 

I made a conscious decision to not jump into the holiday sales fray this year. 

I'm not opposed to selling ... actually, I had a couple-day sale of my program Your First 5 Clients last week. 

But I decided to offer it earlier than the Thanksgiving holiday season, and with less fanfare than others do (it still did well for sales, so I was happy) 

When it comes to business, I don't do things just because others "are doing it that way". 

I like to be different, and stand out from the crowd as much as possible. 

My friend Rivers Corbett, a coach in my neck of the woods, likes to say that he runs a business that "zags while others zig".  That's not a bad goal for any business ... 

If you're interested in my Your First 5 Clients program, here's the link (there's no eye-popping discount, but it'll help you get more coaching clients!): 

Cheers,

Marc