One of my favourite questions to ask a coach is: "Why did you start a coaching business?"

I get all sorts of interesting answers - but notice how I phrase the question. 

I don't ask "Why are you a coach?" 

I instead combine the words "coaching" + "business".

It sounds like a small detail, but it's not. 

Coaching IS a business.

Coaches are entrepreneurs. 

Unless you're a coach inside a company, where your clients (the employees) are handed to you on a silver platter, you will have to operate like any other business.

You'll have to set up systems and policies, go out and find clients and customers, and treat it like you've just opened the doors to ABC Widget Company.   

A lot of coaches don't "get" that they're in business.  They don't show up when they have to show up. They don't prospect for new clients every day. 

They think "I love what I do and I want to help people" like that's enough ... 

They have the Field of Dreams mindset: "If you build it, they will come" (they won't, you have to do more than that ... although I do love the movie) 

Most of the coaches I come across are solopreneurs who work from a home office. This can play tricks on your brain.  Since you aren't going out and opening a "bricks and mortar" location, buying inventory, hiring staff, etc, it doesn't feel like a "real business" all the time.

it's easy to lose sight of the business side of coaching. 

Always remember, you aren't just a coach.  You have a coaching business. 

The business-side of coaching is what I help my clients with. Here's an opportunity to work directly with me (for 1/3 of my usual fee, btw). Details here: 

Let's do this,

Marc