Whenever I do webinars, I like to pack as much into them as possible. 

Many people disagree with this approach.

They say that you shouldn't give *too much* in webinars.  

They say that you should fluff it up with a bunch of stuff about your background, testimonials, and a big sales pitch as the cherry on top at the end. 

I think that's the wrong approach - for webinars, or for anything else you're doing with your business. 

I'm all about putting your best foot forward by giving good stuff to people before they hire or buy from you. That'll encourage them to take the next step. 

Holding back is like going out on a first date but not wearing good clothes or taking your date to a nice place.  If you plan to do more on date #2 or date #3, you'll probably never get past date #1. 

Some people are afraid that if they give away their good stuff upfront, they won't have anything left for later on. 

If you're passionate about what you're doing, you won't be able to give away everything in an hour or two anyways. 

In the words of the band Sum 41, make your stuff "All killer no filler"

You can't go wrong with that approach. 

I put my best foot forward when it comes to helping my Secret Coach Club members.  Grow your coaching business with it here: 

Marc