Last night Julia and I got out to a movie, The House, starring Will Ferrell. 

(Will Ferrell will probably never win an Oscar, but he's one of my favourite actors). 

The flick is about parents who can't afford to send their daughter to the college that she wants to go to, so they set out to earn four years worth of tuition in just one month by operating an illegal casino in their friend's suburban house. 

It's an over-the-top plot, but I see a lot of coaches doing the equivalent with their businesses. 

Instead of being patient and building something from the ground up the right way, they want to make 7-figures instantly.  

In their rush to strike gold, they throw a lot of money away on things to shortcut the process. 

This week I spoke with a coach who's in a tough spot because of the amount of money he's recently given to big-talkers (coaches who promised him instant riches if he hired them).  He's not alone ... 

Every day coaches are seduced by Facebook ads telling them that they don't need to work hard to make it in this business. They're promised that they can have a four-hour (or four-minute) workweek if they buy whatever magic funnel is being sold. 

I hate to burst your bubble, but it's going to take more than that to get going. 

I'm not a negative guy, and I'm not saying that it's going to take ten years to do it. But it's going to take some work ... 

I can't promise instant 7-figures with a few hours of work, but I can tell you that there are coaches in my Secret Coach Club who are doing very well (one has 22 clients, and he's still in his first year as a coach). He's not working just four hours a week, but I can tell you that he's very happy with his results. 

If you're willing to invest a few dollars a day, you can get the same help he's been getting with SCC.  The next issue goes to print on Monday, subscription info here: 

Marc