There's a hot thing going around in Coachland nowadays: 

Case studies. 

You've probably seen some around - like How Mike Made $18,467 In One Month Without Leaving His House! or Learn How Mary Lost 47 Pounds in Three Months Without Changing Her Diet ...

They've been around for awhile, but I've been hearing more and more about them lately. 

Some podcast hosts are making them a necessary criteria before they'll invite a guest on the show. And I have clients who are now using case studies to get more clients into their coaching businesses.  

If you aren't doing it, you're missing the boat on a potentially lucrative tool for your business. 

They're so important that I'm devoting a section of the August Secret Coach Club newsletter to them. 

 

I'll be going over how you can employ case studies to get a leg up on your competition. 

The issue goes to print tomorrow, after that it's no longer available: 

Marc