I'm not a coffee drinker. 

In my whole life, I've had about 1/2 a cup of coffee, which sounds strange for someone who just turned 39. 

I just couldn't get into it. But I do love my smoothies, and a local coffee shop sells ones that I drink almost every day (Strawberry Banana is my go-to drink). 

So I was disappointed when I was going through the drive-through this past Monday and the girl told me that the bananas weren't good that day.  She recommended not getting my usual smoothie since it wouldn't taste great. 

Ok, I held off and didn't lose any sleep over it. 

Then Tuesday rolled around, and she told me that there still weren't any good bananas. And I heard the same thing Wednesday and Thursday. 

By now I was going bananas. I wanted that smoothie! (Funny how we really want what we can't have ...) 

By Friday, SmoothieGate was resolved and the all was right in the world since I got my smoothie.  But there's an important lesson in this saga for coaches: 

Every one of my online programs came about because I finally heard enough people asking me for help with something. 

That's exactly what happened with my Facebook group program. I kept getting asked by people how I grew The Coaching Jungle so quickly and monetized it, and after awhile I clued in and said "I should do a program about this stuff!" 

Once you know what your market wants, it's easy to package something to deliver to them (and you already know that it'll sell). 

It's like the late, great copywriter Gary Halbert said: "feed a starving crowd!" 

If you need help determining what your crowd is hungry for and how to get it to them, my next 10 Clients In 90 Days group program will help with that. 

It's opening up soon and we have just two spots left. Check it out here and see if it's a fit for you: 

Marc "Smoothie" Mawhinney