I recently received an email from Katie, after she heard an interview that I did on the Agents of Change podcast (where I talked about Facebook groups): 

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Hi Marc!

I'm Katie and I just listened to your AOC interview. I wanted to say hi and thank you for sharing! I'm getting ready to launch a brand about humanizing traditional and direct sales for women, and you reaffirmed that I do indeed know what I'm doing. Also - the idea of using the URL to link to the group just revolutionized my process because the idea of building the website up front seemed like a waste of my time. You're a genius.

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Although I'll never object to being called a "genius", I didn't share anything life-shattering in that interview. 

I did what I do on every podcast that I'm a guest on: I give as much value as I can in the short time that I have, and always think "what do the listeners *need* to know?" 

My early guest interviews in 2014 weren't great, but after going on hundreds of podcasts since then I've gotten much better as an interviewee. 

The cool thing is the more shows you go on, the more emails you'll get from people like Katie. I get messages almost every time I'm on a show, and a lot of those people have become clients and customers of mine - all because I did that interview. 

Podcast interviews are a great way to grow your business, but there's a certain art to getting booked and then monetizing your appearances. 

The good news is you won't have to spend years and hundreds of hours trying to learn the ropes yourself, since the March issue of my Secret Coach Club newsletter will show you everything you need to know about how to become a podcast interview machine. 

If you'd like to get on a ton of podcasts, you only have a few days left (it ships out this Thursday): 

Marc