My email from this morning got an interesting reaction from subscribers when I recommended getting out on 50
podcast interviews per year.
One coach told me flat out that there's no way he has the time to find that many shows and then do the interviews on top of the other business stuff he has to do.
So I asked him if he could find five hours a week if it meant adding tens of thousands of dollars (or even 6-figures) to his business.
He suddenly became a lot more interested in podcast
interviews.
Full disclosure: this will take time ...
You can't expect to put in a few minutes every week and be able to do what I teach (if you're a Tim Ferriss fanboy or fangirl and only want to work a total of four hours on your business every week don't bother reading any further)
But if you can give five hours a week to researching shows, sending a compelling pitch and then showing up to be
interviewed by the hosts, this will work.
I've come to discover that people underestimate how much extra time they really have.
The average American adult watches 33 hours of television every week, and they spend almost an hour a week stuck in traffic jams. I also read that the average male spends 43 minutes every day, or about 5 hours/week staring at women (which is kinda creepy)
So the whole
excuse that you don't have time to do podcast interviews doesn't hold water.
That being said, you could waste a lot of time trying to get podcast interviews if you don't know the right way to do it.
The March issue of Secret Coach Club will lay out my system for finding the right shows, convincing the hosts to invite you to be a guest, and then monetizing those interviews.
It hits the mail on Thursday, so the
deadline to get your copy is tomorrow at midnight (EST):
Marc