I often like to repeat the advice from the late, great Gary
Halbert:
"Feed a starving crowd"
But full disclosure: I haven't always listened to that advice.
For example, when I launched my Secret Coach Club print newsletter in early 2017, I only had a month-to-month payment option of $97/month.
Subscribers asked me if I'd consider having an annual payment option, but I resisted (I'm not sure why - it was probably because I learned the
print newsletter model from some really smart people, and they didn't have an annual option ... so why should I?)
But the more I thought about it, the more it made sense:
1) It's easier for the subscriber (and less back-end work for me) to do just one payment instead of 12.
2) A lot of people are building their coaching businesses on shoe string budgets, and $97/month means that they can't stay
in for as long as I want them to (a sweetheart discount for an annual subscription would give them a full year to put everything they learn into action).
So after a year of having people asking me for an annual subscription option, it finally got through my thick skull and I've decided to "feed a starving crowd".
You can now get Secret Coach Club for the ridiculously low price of $497 for the year, instead of the $1164 that
others have paid for the past 12 issues.
So if you hop in now you'll save $667 over the next year, or 58% off the usual price.
This means it drops Secret Coach Club from $97/month to $41/month, or just $1.36 per day. And while I have my calculator out, just one $3000 client that you get from your subscription will pay for about six years (72 months) of the newsletter.
How many clients can
Secret Coach Club net you in the next six years?
I'm guessing a lot more than just one client ...
The deadline to put my stuff to the test and get the April issue is tonight at midnight EST:
Marc