It's Earth Day, so prepare for social media posts from people proclaiming their love for the planet and self-righteous celebrities lecturing you on your environmental habits. 

(The same celebrities who fly private jets instead of going commercial with the common folk - and have you ever seen the size of Al Gore's house? The thing uses more electricity than a small country ...) 

It's not that I go out of my way to harm the planet. I've never littered, and seeing people throw their trash out of car windows ticks me off. 

But some people take the environmental thing a little far: 

Example One:

Back in my real estate days, I used to mail post cards out to homeowners in the areas that I was targeting. 

I once had a call from a woman who received one of the postcards, accusing me of hating the environment. She screamed about the damage that my postcards were doing, and here's how the rest of the conversation went: 

Marc: "You get flyers from restaurants right?" 

Mrs.Captain Planet: "Well, yes". 

Marc: "And what about car dealerships? And grocery stores?" 

Mrs. Captain Planet: "Of course ..." 

Marc: "And do you call each of companies to complain, since they obviously send you much more mail than I do?"

Mrs. Captain Planet: "Well ... no ..... but ..." 

Seeing that I worked 24/7 back in those days and had little time to spend on such calls, I let her go and went back to my nefarious attempts to destroy the planet. 

Example Two: 

When I launched my Secret Coach Club print newsletter in early 2017, I was clear that I would only do hard copies and no digital ones.  

A coach commented and said something along the lines of "Great idea! But what about all the damage that's doing to the environment???" 

Oy.

If my 16-page print newsletter is going to kill the planet, we're already doomed. 

I have my reasons for keeping the newsletter as print-only, one of them being that subscribers treat it more seriously and actually put my stuff into action - so they make a lot more money that way.  

Here's my advice for coaches who love Mother Earth and want to protect it: 

1) Subscribe to Secret Coach Club. 

2) Use what I teach to get a lot more clients and customers,

3) Donate a bunch of that extra revenue to environmental organizations that are doing work that you support. 

At the end of the day, you'll be doing a lot more good for the planet that way (and it'll eliminate any guilt you have from getting 16 pages of paper from me every month).

The May issue of Secret Coach Club will be dedicated to showing how you can start your own print newsletter to get recurring revenue into your business. 

If you want to grab my environmentally non-friendly newsletter and learn how to create your own, head over to my villain's lair at: 

Marc