I've been spending today knocking down objections that people have with offering their own hard copy newsletters, and here's a common one I hear: 

"What if I don't get any subscribers?" 

That's right - there's a big fear of crickets, or tumbleweeds, in the online space. 

I'd argue that you never want to go into any venture thinking too much about the potential bad outcomes (it's kind of like an Olympic diver worrying about breaking their neck when hitting the water), but here's my two cents: 

1) You'll be surprised the subscribers that you pick up once you put your newsletter out into the world.  Most of mine are people I never knew that stumbled across my stuff somewhere online and signed up. Yes, my following is a good size as I've been building it up since 2014, but you don't need a huge following to get subscribers (when I launched my newsletter my network wasn't as large as it is now). 

2) Even if you don't get a subscriber, or you get just a few, the first month - who cares? You've launched a newsletter, which is more than most people can say.  You get the practice finishing the first one, and you'll always have that issue to offer (you can do what I do and include back catalogues every month - so people who join down the road can still go back and buy issue #1 and other older ones). 

Look at it this way: if it takes a bit of time to build it up, the newsletter will be that much better once you hit your stride and start bringing in more subscribers. 

Entrepreneurs spend too much time thinking about what could go wrong, instead of what could go right. 

Think of that cup as half full, my friend. 

We're fast-approaching the deadline to get the May issue of Secret Coach Club, where I'm going to hand you the system for creating and selling your own hard copy newsletter. 

Run (or briskly walk) over here before the deadline at 11:59 pm EST tonight: 

Marc

PS: To save 58% on Secret Coach Club, choose the "annual subscription" option at the bottom of the sales page.