In their pursuit of recurring revenue, most online entrepreneurs choose to
offer membership sites with low admission prices.
Their goal is to get thousands of members (who are paying peanuts).
In my business, I go with a different approach.
First, my main recurring revenue comes from my hard copy newsletter, Secret Coach Club, instead of a membership site.
And I keep the bar much higher than 10 or 20 bucks a month (the price of admission is
$97/month, or $497/year to play in my world).
I'm taking my cues from Al Capone, who said:
"I’d rather have four quarters than one hundred pennies”
(The funny thing is I have a lot more subscribers at $97/month than most of the membership sites that are charging peanuts)
It takes a mindset flip since so many gurus are telling you that you need an entry-level membership offering
that costs just a few bucks.
But once you make that shift and go with the model I teach, you'll never want to go with anything else.
If you'd like to build recurring revenue into your business with a hard copy newsletter, the May issue of Secret Coach Club will lay out exactly how to do it.
Time is ticking since it ships out on Tuesday. Deadline is Monday night at 11:59 pm
EST:
Marc
PS: To save 58% on Secret Coach Club, choose the "annual subscription" option at the bottom of the sales page...