I watched a video recently about the use of colours in movies, specifically in Spider-Man: Homecoming. 

It showed how that film intentionally brightened the red in the hero's suit, and rarely used red anywhere else in it.

Since Spider-man was the only red, and it was intensified, it really makes the suit pop and draws your eyes to it.  

The video also talked about the use of colour in the comics, and explained why a lot of Spider-Man's villains have green in their suits or skin:

- Green Golblin

- Doc Oc

- Vulture (from the comics, although his eyes were green in the movie)

- Mysterio

- Scorpion

- Sandman (green in his shirt) ... 

The reason Spidey's villains have a lot of green is it's the exact opposite of red on the colour wheel (that also plays up the whole moral thing of good vs. evil) 

I admit that I've never really thought of the use of colour this way before, or even noticed it in movies/comics, but I have used a similar approach to help coaches that I work with. 

A powerful exercise that I use with my clients is to determine what they don't like, or what frustrates them, about coaches in their niche and then do the *exact* opposite. 

For example, one of the things that bugs me about the coaches in my world is they do disguised-selling. 

They pretend they're not in business and they could care less about making any money. Some of them fall over backwards to make it sound like they'd rather not make any money and would rather help people with no benefit coming back to them at all. 

Some may view that stance as noble, but I view it as sneaky since you can't stay in business if you aren't making any money. 

These coaches often do webinars where they promise not to be selling ("Put your wallets away, no selling here!") but then surprise attendees with a pitch. 

So when I'm promoting my webinars, I tell people upfront: "Spoiler alert: there will be a pitch at the end". People usually laugh, because they aren't used to hearing that in the online world where coaches play it up like they're monks with no desire for earthly possessions. 

Stepping away from your niche's norm and doing things the complete opposite way is a powerful tool to grow your business. 

If you'd like to learn how to separate yourself from all the coaches out there and get more clients in the process, I have just one seat left in my upcoming group coaching program (we start soon): 

Marc "Your Friendly Neighborhood Coach" Mawhinney