One of the poems that I remember most from my school days is The Road Not Taken by Robert Frost. 

Even many years later, "Two roads diverged in a yellow wood ..." sticks in my brain. 

Just as life often presents a fork in the road, there are two paths available for coaches to grow their businesses: 

1) Paid advertising, or

2) Organic content creation 

Either option can work, but you have to make a choice. 

If you do neither, your business will run into a big tree between the two paths. 

A lot of coaches don't have the budget to put money into paid ads, but they don't release much organic content either.  

There's no escaping it - a choice has to be made. 

Whichever path chosen will take commitment.  You'll have to put in a lot of money (if choosing the paid route) or effort (if choosing the organic route).  You can't get away with doing neither. 

If you're looking to grow your business with paid ads, I'm not your guy. 

But if you're looking to do it organically, like I've taught hundreds of coaches to do, then you should check out my 10 Clients In 90 Days group program. 

The next one starts this month, and there are four spots left. 

This is the last group that I'm running with this format (working directly with just six coaches at a time). You can secure your spot here: 

Marc