I had a question from one of my Secret Coach Club subscribers
recently:
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“Marc, I’m not sexist but I’m being taught by women to speak my client’s “language”. The problem is I’m targeting women (moms) and their language is not mine at all. Thoughts?”
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It's a great question, and one that a lot of coaches struggle with:
Should you change how you talk to appeal to your marketplace?
I
have some strong feelings on this subject, and I spout off about them in the June issue of my Secret Coach Club newsletter.
Spoiler alert: I'm all about being yourself and not twisting yourself into knots trying to be someone who you aren't.
But I go into it in greater detail in the upcoming issue, and show how you can use your own language to attract a lot more business than by staying in the "mushy
middle".
The deadline is this Thursday at midnight (EST).
Get yours here:
Marc