There's a classic episode of Seinfeld, where the hapless George Costanza gets tired of constantly losing at life and decides to do everything the opposite of how he normally would. 

For example: 

- He orders the opposite of his usual lunch, and then approaches a woman and tells her all of his faults (and she agrees to go out with him).  

- When out on his date with the woman, another driver cuts him off in traffic. Instead of exploding into road rage as usual, he calmly replies that it's ok and not the end of the world. 

- When they're at the movie, a couple of idiots behind them shout and kick their seats. Instead of just sitting there and taking it, George turns around and threatens to beat them up if they don't smarten up (the theatre erupts in applause). 

- After the movie, his date invites him up to her apartment since "it's only 9:30". George declines. 

- Impressed with George, his date gets him an interview for his dream job with the New York Yankees, and he tells off the team owner George Steinbrenner. Steinbrenner, not used to anyone standing up to him, tells his executive to "Hire this man!" 

Sure, it's a TV show that's designed for laughs. 

But I think people can often benefit from doing things the opposite of how they normally would. 

For example, some coaches try doing the same thing over and over again, with the same results (or lack of results). 

Like the old saying goes, "Those who do not learn history are doomed to repeat it" 

If you're a coach who's looking at shaking up your business, check out my Secret Coach Club print newsletter. 

Yes, a lot of people will shrug it off since it's hard-copy only ("no digital copies? In 2018?!?) or can't get their heads around paying 97 bucks for 16 pages of paper (actually there are more pages including the bonus inserts, but it still isn't cheap). 

But after doing the newsletter for 16 months and hearing the success stories from subscribers, I can tell you that what I teach works. 

If you're looking to do the opposite of what you've been doing, the deadline to get it in time for the June issue is this Thursday at midnight (EST). 

Pull a George and get your copy here: 

Marc