One of my favourite stories to tell is Gary Halbert's "Feed a starving crowd" one. 

(It's a classic ...) 

Since I seem to bring it up every month or so (you could play a drinking game around that), I won't go into the whole story again. 

But in a nutshell, Halbert used it to illustrate to his students the importance of finding out what your marketplace wants, and then how to give it to them. 

I talk on this subject a lot, and I was recently asked by Marina Darlow to do a presentation with her on it. 

It's going to happen this Thursday, June 7th at 1 pm EST, and we'll be going over things like how to identify your perfect prospects, how to engage with them, how to present appealing offers, and mapping the whole thing out (even if you suck at planning) to execute your plan. 

You can join us by registering here: 

See you there, 

Marc