I recently saw one of the most cringeworthy videos ever. 

No, it didn't involve anything grotesque, but as a man it was still hard to watch. 

It was a clip from the TV game show Let's Make A Deal, where the host Wayne Brady welcomes a man and woman onto the stage. 

===

Wayne Brady: How long have you guys been together? 

Man: About six months. 

Wayne Brady: That's it? Oh it's newish ... 

Woman (interrupting): We're friends. but he wants it ... 

Man (interrupting her): Can we talk about this not in front of everyone Jessie? 

Woman: I'm single guys, I'm single! 

Man: It's complicated ...

Woman: I'm single guys, I'm single!

Man: What?

Woman: Oh no, no, we're really good friends. 

(Audience hoots and hollers while the guy is dying inside) 

===

Welcome to the "friend-zone", buddy. 

The friend-zone doesn't just apply to the world of male/female relationships. It's also alive and well in the business world too.

If you don't want to end up in the "business friend-zone" you'll listen to the brand new solo podcast that I just released today: 

Marc