The online coaching world has remarkably little variety considering the number of people in it. 

It seems like the business plan of choice nowadays is to find a coach who's successful, and then do your best impersonation of that person. 

This leads to a lot of pale imitations and carbon copies, but few who are truly unique (so when the unique ones come along, they stick out like sore thumbs). 

I posted this in The Coaching Jungle recently: 

====

I do a lot of research on coaches for my business and for my podcast. After awhile, most coaches end up looking the same, sounding the same and (probably) smelling the same.

The same wording, the same themes, the same attitudes ...

People imitating the latest leaders and gurus (ie: Tony Robbins, Marie Forleo, Gary Vaynerchuk)

If that's your plan, it's going to be tough to stand out. Don't spent your energy trying to imitate others, even if you admire them.

Sharpen your message and become the person that others will rush to copy.

As Earl Nightingale said - "If you want to succeed, just look around at what everyone else is doing, and do the exact opposite"

=====

If you're looking for ways to stand out from the crowd and get more clients in the process, the Secret Coach Club hard copy newsletter can help. 

It'll give you a leg up on your competition by learning stuff that's only shared with a select group of coaches. 

The deadline to get the July issue is tomorrow at midnight (EST): 

Marc