I took my son Gray to watch The Incredibles 2 a few weeks ago.

It was a long wait for the sequel, since the original came out way back in 2004 - four years before he was even born! 

After he watched the first The Incredibles film, he asked; "How many are there in the series?" and was surprised to hear that was the only one (until now). 

In the age of blockbuster superhero franchises where its a given that successful movies get at least one (or probably several) sequels, it's strange to have one that did so well 14 years ago not get a sequel until now.

(I'm crossing my fingers for a sequel to 2005's Wedding Crashers). 

The wait didn't hurt it, since it pulled in $180 million in its opening weekend - a record for an animated movie ... 

But if I were the studio, I would have to wonder what could have been!  There was clearly demand for a sequel after the success of the original, so why not give the marketplace what it wanted 10 or 12 years ago? 

Look at the Marvel Cinematic Universe. In the last decade, 18 films have been released and there's no end in sight. Those movies have made billions upon billions of dollars ... so it seems foolish for a blockbuster movie to not build off the success of the original.

For the best results, you have to stay in front of your market and consistently give them what they want. 

I see coaches making the same mistake. They're active for awhile, but then go MIA and you don't see them.

I once spoke with a coach who had a great year for her business.  So she decided to reward herself by taking the first three months of the following year off.  When she returned at the beginning of April, she told me that everything dried up and she had to start over from scratch. 

I prefer the Marvel approach, where you stay in front of people consistently and don't let them forget about you. 

If you need help staying on track and doing the things you should be doing to get coaching clients, we should chat. 

Book a call with me here: 

Marc