Summer's road trip season has officially started. 

Families will be packing into their cars to go on crazy, National Lampoon-style road trips while "Are we there yet?", "He hit me!", and "Did not!" will ring through the air. 

I used to love family road trips when I was a kid. Back then, we didn't have iPads or fancy gadgets to amuse us so we read books, talked, and soaked in the views (we also walked barefoot to school, uphill both ways, back in the day).  

Since we didn't have a GPS or smartphone apps to guide us then, we relied on good old-fashioned maps to get to where we were going. 

I can't ever recall us getting lost, but that's only because we knew what our destination was and we had a map to get us there. 

If you don't know where you're heading to, it's going to be a frustrating and confusing trip ... 

The same goes for coaching businesses. 

One of the first questions that I ask coaches when we start working together is what their "magic number" is. That's the income that they want to make every month from their coaching, and it determines how they package their offerings. 

For example, if you want to make $10,000/month, you won't get there by selling single sessions for $100/hour or by hawking $10 ebooks. 

Since so many coaches struggle with this, I cover it in the first few modules of my Your First 5 Clients online program.

This program gives you the stuff you need to get more coaching clients. 

Avoid unnecessary pitstops and detours by grabbing it for 50% off its regular price (until Tuesday at midnight EST). 

Pile the kids in the car and race over here: 

(use the promo code "birthday" to get the 50% discount)

Marc