One of the common pricing strategies that you see online is to have three
packages side by side.
For example, you'll see people selling three options for $299, $499 and $999, with the intention of pushing people to choose the middle ("most popular") option.
In his book Increasing Prices: How To Use the Power of the Yes-Yes System, Sean D'Souza explains how this isn't the best approach to pricing.
He takes a hammer to this myth and lays out another method that actually
works better.
If you'd like to learn it, grab his book (plus several others included in the bundle) and put his suggestions to work right away.
The deadline to get them is tomorrow at midnight EST:
Marc
PS: everyone who buys the books will be entered into a draw to win a free copy of my Facebook groups online program, Group Gold (value $297 US). Here's that link again: