There's a reason why superheroes are able to save the world time and time
again:
They have a powerful origin story.
It's something that happened to them in their past, that motivates them and is the reason why they do what they do.
It drives them forward. Nothing's going to stop them.
For example, a young Bruce Wayne witnessed his parents being murdered by a mugger.
After seeing that, he
decided to make it his mission to fight crime in Gotham City.
It gets him out of bed in the mornings after he's been up all night kicking butt on the rooftops and in the alleyways.
It's what sends him back time and time again to defeat a psychotic clown, a guy who dresses up like a penguin and a woman who thinks she's a cat.
Who could blame the guy if he decided to take a long
vacation?
But he can't, because he has a very powerful reason for doing what he does.
Yeah, yeah, I know - it's only fiction.
In real life, Bruce Wayne would be dead many times over, but anyone doing business can take a lesson from the likes of Batman, Superman, Spider-Man and Iron Man.
After interviewing almost 600 coaches for my podcast, I've
discovered that the most successful ones have powerful origin stories too, and they can clearly articulate what it is.
If you haven't figured out yours yet, you're missing an opportunity.
The good news is I go over this stuff in the August issue of my Secret Coach Club hard copy newsletter. I'll show you how you can flesh out your origin story, and I'll share mine (along with sales copy that I've used in the marketplace to let people
know why I do what I do).
The deadline to get it is this Saturday at midnight EST.
Hop in your Batmobile and race over here to get it:
Marc