Elon Musk isn't having a great year. 

Tesla has been on shaky ground, and he's posting some bizarre tweets that have landed him in hot water (rumours say that he was on something when he was tweeting, so that could explain it). 

In short, it looks like he's going off his rocker ... 

In a recent interview with The New York Times, Musk broke down crying throughout and tried to explain his strange behaviour. 

He admits that he hasn't been sleeping much and needs Ambien to get to sleep. There have been rumours that he partakes in other drugs, and board members and share holders are nervous (those people tend to get nervous when the CEO is acting like Britney Spears during her breakdown in 2007). 

At least Musk hasn't shaved his head yet ... 

He claims that he was trying to open up and be more relatable in that interview, but he's shooting himself in the foot with this strategy. 

I see coaches doing this all the time online. 

They think that somehow by airing their dirty laundry and drama that it will make people flock to them and fling open their wallets to hire them.

They "vaguebook" like a 14 year old girl about their relationship breaking up ("How could he/she do this to me???").

They whine and complain about the universe dealing them a bad hand. 

They boast about how hard their life is, like they're competing in a down-on-your-luck competition (instead of "American Idol", how about "Hardship Idol"?)  

This might get them pity likes on social media, but nobody wants to do business with someone going through a breakdown that they're documenting step-by-step online. 

I'm reminded of that famous quote; "Never tell your problems to anyone...20% don't care and the other 80% are glad you have them". 

I'm all for being relatable. People want to do business with those they can relate to. 

But ... 

(and it's a big "BUT")

There's a right way and a wrong way to pursue this goal. 

There's a fine art to pulling off being relatable, and since so many coaches are messing this up I'm dedicating part of the September issue of the Secret Coach Club newsletter to it. 

The best part? You won't have to send out drug-induced tweets or shave your head for this. 

The deadline to get your copy is tomorrow at midnight EST. 

You "musk" check this out. Subscription details here: 

Marc