I got a question from Georgios recently, regarding what I wrote about 7-Eleven franchises a few days ago: 

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"I'd like to know briefly how you came up with this post? Did you have an idea then tie the story to it... did the story come about then you built the idea around it?... just a snapshot of how you plan these posts" 

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That particular 7-Eleven one came from an article that I read on LinkedIn, but I get my content ideas from all over the place (books, blogs, tv shows, YouTube videos, and things that happen in my life and in the lives of people that I know). 

After you've been creating content for awhile, your brain becomes a radar and is trained to pick out ideas from stuff that you're consuming. 

So whenever I read or watch something, I'm getting "ah-ha's" to how it relates to coaching, business or life. 

It's like going to the gym. Just as you build muscle the more you do it, you're building your content creation muscles with the more content that you create. 

Since content creation is so important to getting more coaching clients, I go over it in detail in my "10 Clients In 90 Days" free training video. 

In it I talk about the type of content to put out there, how often you should do it and I share my "Casino Strategy" for content creation. 

You can watch the free training here: 

Marc