Let's talk about "change" for a second. 

People are scared silly of it, and hesitant to make any changes to improve their lives or businesses (regardless of how obvious it is that they need to do something differently).

In The New Psycho-Cybernetics by Maxwell Maltz (and edited by Dan Kennedy), the author writes about how Robinson Crusoe fell into this fear of change trap. 

In the novel, the main character is shipwrecked on an island and sets up camp near where he washed ashore. 

Later, he explores and discovers that the other side of the island is much better than where he set up his camp originally. The other side had better food, weather, and shelter. 

Yet despite all of the advantages, Crusoe didn't want to leave where he'd been living - since he was afraid of change. Here's a guy who was fighting for his life and even with a better home served up to him on a silver platter he still wouldn't budge.

I know, I know - it's just a novel right?

But it's the same in real life.

People stay in jobs that they hate, in relationships that long ago sucked the joy from their lives, and in unhealthy lifestyles that are killing them. 

All because they're afraid of change. 

Well I just made a scary change in my business, and I'm sharing why I did it (and how you can profit from my experience) in the September issue of the Secret Coach Club print newsletter. 

When I started writing the newsletter in March of last year, I promised that I would share what's working for my business and for the coaches that I work with. But I also promised to share the bad stuff, so SCC subscribers can learn from my missteps (I feel better about making mistakes if my people can profit from them). 

The September issue will force you to reevaluate things in your business, and make the positive changes needed. 

It goes to print this Friday at midnight EST, secure your copy here: 

Marc