Let me tell you about a movie that I consider a "must-watch" for coaches (or anyone doing business).

You'd think that I'd name an uplifting, motivational, Hallmark-type movie that gives the viewer the warm and fuzzies, but it's not. 

The movie is Bulworth.

It stars Warren Beatty as Jay Billington Bulworth, a Californian senator running for re-election.

He's depressed and jaded after decades in politics (who can blame him?), so he decides to end it all by committing suicide. Suicide would void his $10 million life insurance policy, and his daughter would get nothing, so he hires an assassin to kill him during the final weekend of the election. 

Since he knows that he's going to die anyways, he might as well just start telling the voters what he really thinks - without the usual political spin and BS. He takes the filter off and just lays it all out on the table.

But lo and behold ... instead of blowing up his campaign, voters appreciate a politician who doesn't BS, and his popularity soars. By the end of the film, people are talking about Bulworth for President. 

I know it's just a Hollywood movie, but "The Bulworth Principle" can work in real life too. 

Coaches who speak their mind are a breath of fresh air in an industry where many pander and hesitate to say anything that could offend one person out of the seven billion in the world. 

A Facebook friend of mine, Cynthia Schomp, recently posted a screenshot of how one company answered a comment she made on their post. 

The company's ad said it creates unique content specifically for people's blogs for free, and their exchange went like this: 

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Cynthia: " Skeptical about the FREE. What's the catch, do we have to enrol in a plan or something? 

Company: "The catch is that someday, we'll aggressively market our premium services to you. But the introductory service will remain free for those that register ..."

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It's nice to see a company that admits it does what every business should be doing: aggressively marketing premium services to make a profit (crazy concept ...). 

That kind of candor isn't seen often nowadays. Coaches pretend that they aren't interested in making money at all, and they shout to the marketplace: "Put your wallets away, I'm not selling anything ... I promise!!!". 

This will anger the socialists who read this, but there's nothing wrong with making a profit. Your clients should be concerned if you don't want to make a profit, since you won't be around for long. 

If you're a coach who isn't afraid to admit to the world that you're in business and that you want to make a profit, you're a great fit for my Secret Coach Club hard copy newsletter.

I take the filter off every month and show what you have to do to grow your coaching business.

The October issue ships out soon, the deadline to get it is tomorrow at midnight EST: 

Marc