Any red-blooded (or I should say, cold-blooded) Canadian knows about Tim Hortons. 

It's a big coffee and donut chain here (the "Dunkin' Donuts" of the Great White North). It's a national institution - right up there with hockey, the RCMP, beavers, and maple syrup. 

Recently, I read about a knock-off Tim Hortons in India called "Tim Hottens", which has remarkably similar branding and the same "Always Fresh" slogan of Tim Hortons. 

We Canucks are known as peaceful people who don't rush to war, but if anything could cause an international incident this would be it ...

Blatant copying isn't restricted to the donut/coffee shop world. A lot of it is happening with online entrepreneurs too.  

I've lost count of how many times I've heard of someone swiping copy from another person online ... in many cases copying another person's sales page word for word. 

I don't think this will ever completely stop - the Internet is a big place and there are too many Get Rich Quick'ers who are looking for a shortcut to instant riches. 

But that doesn't mean that you can't protect yourself from this. 

One way to do it is inject more of your personality into your stuff. They can swipe some words or images, but not your unique personality. 

People who follow me know about some of my unique little quirks. I have a dry sense of humour (I have my "dad jokes", which drives my son crazy, and a love of puns). Followers know that I also like pop culture, and I'm a big Superman and Star Wars fan which works its way into my content. 

The more you show your market your uniqueness, the harder it'll be for others to copy you. 

One way that I get my personality out to the world is with my Alexa flash briefing.  I've been doing it since April, and it's been a great way to get my message out there. 

Since it's been an important addition to my business, I asked Jeff Smith to do a live training on Alexa flash briefings for my community this week. 

Jeff is an expert at them (he's not called "The Alexa Guy" for nothin'), and it's happening this Thursday at 1 pm EST. 

To register for Build And Engage An Audience Daily With Alexa Flash Briefings, hop over here: 

Marc