When you repackage your content on multiple platforms, you add more mileage to what you're doing. 

You create something once, and then put it out to three, four, five (or even more) places after that. 

Alexa flash briefings are a great way to do this. 

Before I started one, I didn't know much about them and I assumed that they could only be heard by those who subscribed to them on their Alexa speakers. 

I thought they were only available on one platform. Even though 40 or 50 million people own an Alexa, I wasn't convinced that I needed to add something else to my plate by putting a show on there. 

But then I talked with Jeff Smith (the guy who ended up setting up my show for me), and he explained that people could hear my Alexa flash briefings in lots of different places. 

I took the plunge and started The Marc Mawhinney Minute back in April, and now, people listen to it on: 

- Alexa (obviously) 

- iTunes (just like they would subscribe or listen to a podcast) 

- Facebook (I share each day's episode on my personal wall and in my FB group) 

- LinkedIn (I share it there, too)

- Twitter (and yup, there too ...) 

Although I'm getting a lot of listeners from Alexa, I'm getting just as many (or even more) from the other platforms that I share it to. 

If you're looking to get more mileage from the content that you create, Jeff will be doing a live training this Thursday to show how you can have your own Alexa flash briefing.

Here's the link to register for it:  

Marc