A quote from Sun Tzu, the author of "The Art Of War": 

"The worst calamities that befall an army arise from hesitation" 

John F. Kennedy learned this the hard way during the failed attempt by the US to overthrow Fidel Castro in the disastrous Bay of Pigs invasion in Cuba in 1961.

The original plan called for 16 planes to strike the Cuban air bases, but Kennedy got cold feet and cut that number in half.

Then he called off a second wave of air strikes that were meant to protect the freedom fighters on the ground, which essentially killed any chance they had of overthrowing Castro.

By not going full force, Kennedy failed and suffered an incredible defeat, loss of political capital, and loss of reputation with other leaders around the world.

Just as JFK could have succeeded by not holding back, the same goes for online entrepreneurs.

There are a lot of similarities between business and war, and hesitation will kill you on the business battlefield just like the real one. 

Take email, for example.

Instead of emailing their lists daily, many entrepreneurs hold back out of fear.

They may increase their frequency from once a week to 2x or 3x a week, but they’re still holding back.

They "pull a JFK" and don't go 100% with their email frequency. 

Daily emails work. They work for me, and they work for a lot of others.

But “daily” means daily. Not just a few times a week, or even four or five times a week. Anything less than daily is holding back.

Hesitation usually comes from fear, and that’s why I’m doing something about it.

If business is war, think of emails as your planes. 

And think of my Daily Email System as a guide for winning the war. 

If you're ready to get serious about your email marketing, you have just a few hours left to get it for 50% off the regular price: 

Marc