Over the last few weeks I've been doing a lot of Skype calls with
coaches.
One of the first questions that I ask during these calls is about what the coach has for available programs.
In all of the recent conversations that I've had, just one person had a group coaching program set up and running!
It doesn't surprise me, since in my (completely unscientific) research, I've found that only about 10% of coaches (15% at most) are currently running group
programs.
I think this is a mistake.
Group programs allow you to help more people and bring in a lot of additional revenue.
If you only have a 1:1 offering, if the prospect isn't a fit for that then you've probably lost them.
But when you have a group program, you can whip that out of your back pocket.
"So my 1:1 isn't the right fit for you ...
would you like to hear a way to get my help for about half of what I charge for my 1:1?".
I've never had anyone say to me; "Nah Marc, I don't want to hear about that".
If you only have a 1:1 offering, you'll also be tempted to cut your fees so you don't lose a potential client.
But a group program helps you defend your 1:1 fees. If someone is trying to haggle, you propose your group program (or cut them
loose altogether, since that could be a red flag and not someone you're going to have fun working with).
Since group programs can be a game changer for coaches, I dedicated a whole issue of my "Secret Coach Club" hard copy newsletter on the topic back in January.
That issue laid out exactly how to set up your group coaching program and fill the spots - even if you've never done one
before.
Judging from the number of new subscribers and feedback I got from that issue, I'd say that it's one of the most popular ones I've ever written.
If you'd like to get a copy of it, I'm including it as a bonus for anyone who subscribes to Secret Coach Club before the deadline Wednesday at midnight EST.
So you'll get the January 2018 group coaching issue plus the new November 2018 issue in your
first package.
Secure your copies here:
Marc