A debate was happening on social media the other day: 

"Would you rather the next 'Avengers' movie be R-rated or over 3 hours?" 

For me it's a no-brainer. 

Make the movie 3+ hours (heck, being a super hero movie fan I would watch it if it was 10 hours long). 

About the "R-rated" thing ...

The Avengers aren't meant to be violent like "Deadpool" or "Logan".

You don't go in expecting to hear F-bombs, or lots of crude humour either. 

It's been a very successful formula (billions) where it appeals to people of all ages.  You can bring the kids, and you don't have to have read the comics for decades to get what's going on. 

Imagine if the bosses at Marvel said, "Hmmm - look at how well the "Deadpool" movies are doing! Let's start making our movies R-rated".

Suddenly they turn them dark, have Thor ripping off Hulk's head and throwing his guts around the screen, Iron Man making non-stop sex jokes and Spider-man cursing like Andrew Dice Clay every time he opens his mouth. 

That would change things (and I'm guessing it would hurt them at the box office). 

Sure, some moviegoers would love to see the next Avengers movie have an R-rated and go all crazy with things. 

That doesn't mean that it's a smart business strategy for the powers-that-be at Marvel. 

If you twist yourself around to be someone you aren't, it'll hurt your results. 

I say find out what works for you, stick to it, and attract the people who resonate with that. 

No, "The Avengers 4" shouldn't be R-rated, and you shouldn't try to be something you aren't either. 

If you'd like to build a successful coaching business while being yourself, the next "10 Clients In 90 Days" group program starts up soon. 

You can directly with me for 12 weeks here: 

Marc